Created and maintained by Bootstrapped Ventures, WP Recipe Maker<\/a> is a widely adopted, and well-thought through recipe card plugin for WordPress. <\/p>\n\n\n\n About 80% of the Foodie Digital community uses WP Recipe Maker, and during our series of onboarding audits we catch a lot of mistakes with how the recipe card plugin is configured and used, which we share here for your benefit.<\/p>\n\n\n\n Introducing Siftr, the SEO newsletter for food bloggers<\/strong><\/strong><\/p>\n\n\n\n Created by the SEO experts behind Foodie Digital, the Siftr newsletter<\/a> delivers the latest search news plus actionable insights straight to your inbox every second Monday. <\/p>\n\n\n\n For just $11 a month \u2014 way less than the cost of an SEO audit \u2014 you’ll gain fresh perspectives and creative strategies to drive more organic traffic to your food blog. <\/p>\n\n\n\n Hundreds of recipe publishers have already subscribed!<\/p>\n\n\n\n Subscribe to Siftr today<\/a><\/p>\n<\/blockquote>\n\n\n\n New and noteworthy:<\/p>\n\n\n\n This post also covers:<\/p>\n\n\n\n <\/p>\n\n\n\n Like most WordPress plugins that follow a freemium model, the free version of the plugin is good while the paid versions each offer more advanced and helpful features for recipe SEO. All versions of WP Recipe Maker are good options for structured data markup<\/a> for Google and Pinterest, including rich pins. <\/p>\n\n\n\n What’s nice is that the plugin also supports Carousel structured data<\/a> in addition to outputting recipe structured data. This gives you the ability to publish schema-rich recipe roundup posts<\/a> without needing to use another plugin.<\/p>\n\n\n\n Pro tip!<\/strong> The majority of Foodie Digital community members use WP Recipe Maker premium<\/a>.<\/p>\n\n\n\n If you’re just starting a food blog, and have plans to grow the site’s traffic over time with the end goal of monetizing with an ad network, it’s best to not use WP Recipe Maker free; simply invest in WP Recipe Maker premium from the beginning.<\/p>\n\n\n\n Of the Foodie Digital members who use WP Recipe Maker, more than 98% use WP Recipe Maker premium<\/a>. It satisfies all their publishing needs.<\/p>\n\n\n\n With the premium version of the plugin, in settings, you can enable the nofollow attribute to be added by default to all external ingredient and equipment links included in the recipe card. This way, nofollow compliance<\/a> inside the recipe card is automatically taken care of. A nice time saver!<\/p>\n\n\n\n <\/p>\n\n\n\n With WP Recipe Maker premium, in the plugin\u2019s settings, you can also include author name with an internal link (i.e., to your About page) so that recipe author information displays in each new recipe card by default.<\/p>\n\n\n\n The biggest difference between the premium and pro bundle is that with WP Recipe Maker Pro readers have the option to switch between unit conversions, such as metric and imperial. <\/p>\n\n\n\n You can introduce a custom field in the recipe card, too.<\/p>\n\n\n\n There\u2019s also the option to use the nutrition API integration, which calculates nutritional values automatically, and you can create your own nutrients for the nutrition labels. This is something registered dietitians we work with like about WP Recipe Maker.<\/p>\n\n\n\n Pro tip! <\/strong>From experience, the configuration of the nutrition API does require a developer skill set.<\/p>\n\n\n\n The elite bundle includes two sophisticated features geared toward boosting reader engagement. <\/p>\n\n\n\n Visitors can create their own recipe collections on your site (Google does this too<\/a> as of January 2020) and also generate a grocery shopping list for the recipes collected. That, and Elite can field recipe submissions from outside contributors. <\/p>\n\n\n\n If you\u2019re managing a large team of contributors, Elite may be the right fit for your business.<\/p>\n\n\n\n WP Recipe Maker provides several default recipe card templates to choose from.<\/p>\n\n\n\n It also provides the ability to customize each recipe card template. You have full control over the colors and styles of your recipe card template with WPRM.<\/p>\n\n\n\n For information on how you can customize a recipe card template to match the look and feel of your site, read the plugin’s Template Editor 101<\/a> documentation. <\/p>\n\n\n\n Here’s a few examples of custom-designed WPRM recipe cards for inspiration:<\/p>\n\n\n\n It’s easy to make your recipes shoppable using WP Recipe Maker. <\/p>\n\n\n\n That and, you can earn affiliate commission from the recipes and lists you share when you participate in Instacart’s tastemaker program<\/a>.<\/p>\n\n\n\n To enable the Get Ingredients with Instacart<\/em> button for your site, log in to WordPress and go to WPRM settings > Integrations. WPRM also has helpful instructions<\/a> that show you how to enable the button. The instacart button cannot be styled to suit your brand colors\u2014we already checked!<\/p>\n\n\n\n WP Recipe Maker allows you to add image and video alongside each instruction step. The image and video assets assigned to each instruction step add to a post’s existing recipe schema.<\/p>\n\n\n\n If you choose to add visual instruction, know that tweaks to your recipe card template are likely needed to get the image or video for each instruction step to look the way you want, or at least that’s our experience working with Foodie Digital members.<\/p>\n\n\n\n WP Recipe Maker allows you to add links to certain fields in the recipe card (such as summary, ingredients and instructions). The link editor is custom (not the standard Wordpress link interface), and provides a handy checkbox to tag the links nofollow for compliance<\/a>.<\/p>\n\n\n\n <\/p>\n\n\n\n As of Aug 2024, Google Search Console has been reporting recipe structured data errors when the \u2018servings\u2019 field in a recipe card is empty, even though it\u2019s still documented<\/a> as a recommended field, not a required field.<\/p>\n\n\n\n That means, in addition to the recipe name and the recipe card image, filling in the \u2018servings’ field in a recipe card is not a step to skip! <\/p>\n\n\n\n Always enter minute information in the correct format (i.e., 10 minutes not 10m) into the prep time, cook time and total time fields. Satisfying a user\u2019s search intent<\/a> is priority #1 for Google and time is paramount when it comes to cooking.<\/p>\n\n\n\n Pro tip! <\/strong>Never make searchers and site visitors dig for time-related information.<\/p>\n\n\n\n Consistently fill-in these recipe meta data fields so that searchers and site visitors know up-front the time it takes to prep and successfully make your recipe. <\/p>\n\n\n\n SEO tips for food bloggers prioritized<\/strong><\/p>\n\n\n\n In this post we help you identify where you\u2019re at with SEO, and then outline the actions you need to take to accomplish your SEO goals<\/a>.<\/p>\n<\/blockquote>\n\n\n\n Completeness is key when it comes to success with structured data so do not skip entering information into these fields. They matter for recipe SEO<\/a>.<\/p>\n\n\n\n\n
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WP Recipe Maker’s four bundles<\/h2>\n\n\n\n
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Free version of WP Recipe Maker<\/h3>\n\n\n\n
Premium bundle \u2014 $49 USD per year<\/h3>\n\n\n\n
WPRM Premium highlight #1 \u2014 Nofollow compliance is easy<\/h4>\n\n\n\n
![\"Screenshot](\"https:\/\/foodiedigital.com\/wp-content\/uploads\/2020\/01\/Foodie-Digital_WP-Recipe-Maker_NoFollow-Setting-1024x529.png\")
<\/figure>\n\n\n\nWPRM Premium highlight #2 – You can customize author name<\/h4>\n\n\n\n
![\"Screenshot](\"https:\/\/foodiedigital.com\/wp-content\/uploads\/2020\/01\/Foodie-Digital_WP-Recipe-Maker_Author-name-and-internal-link-1024x435.png\")
<\/figure>\n\n\n\n<\/h4>\n\n\n\n
Pro bundle \u2014 $99 USD per year<\/h3>\n\n\n\n
Elite bundle \u2014 $149 USD per year<\/h3>\n\n\n\n
Recipe card templates and customization<\/h2>\n\n\n\n
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Instacart integration<\/h2>\n\n\n\n
Adding images or video for an instruction step<\/h2>\n\n\n\n
![\"Screenshot](\"https:\/\/foodiedigital.com\/wp-content\/uploads\/2021\/01\/Guided-recipes-instructions-1024x586.png\")
<\/figure>\n\n\n\nNofollow compliance in fields in the recipe card<\/h2>\n\n\n\n
![\"Screenshot](\"https:\/\/foodiedigital.com\/wp-content\/uploads\/2020\/01\/Foodie-Digital_WP-Recipe-Maker-plugin_no-follow-example-1-1024x735.png\")
<\/figure>\n\n\n\n![\"Screenshot](\"https:\/\/foodiedigital.com\/wp-content\/uploads\/2020\/01\/Foodie-Digital_WP-Recipe-Maker_Nofollow-example-2-1024x731.png\")
<\/figure>\n\n\n\nServings<\/h2>\n\n\n\n
![\"\"](\"https:\/\/foodiedigital.com\/wp-content\/uploads\/2023\/12\/fd-wprm-servings-780x142.jpg\")
<\/figure>\n\n\n\nPrep time, cook time, total time<\/h2>\n\n\n\n
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Courses, cuisine, keywords and diet<\/h2>\n\n\n\n
![\"\"](\"https:\/\/foodiedigital.com\/wp-content\/uploads\/2020\/08\/Foodie-Digital_WP-Recipe-Maker_Taxonomy-Term-Links-1024x433.png\")
<\/figure>\n\n\n\n![\"Screenshot](\"https:\/\/foodiedigital.com\/wp-content\/uploads\/2020\/01\/Foodie-Digital_WP-Recipe-Maker_Keyword-Cusine.-Courses-field-1024x730.png\")
![\"Screenshot](\"https:\/\/foodiedigital.com\/wp-content\/uploads\/2020\/02\/Foodie-Digital_WP-Recipe-Maker_Diet-metadata-1024x807.png\")
<\/figure>\n\n\n\n![\"Screenshot](\"https:\/\/foodiedigital.com\/wp-content\/uploads\/2020\/07\/Foodie-Digital_WP-Recipe-Maker_Diet-meta-data-1024x517.png\")
<\/figure>\n\n\n\n